Gaming129% Higher AOV
Know How Dice Dungeons Reached 129% Higher AOV Using iCart’s Side Cart & Full Cart Widgets
How Anua Unlocked 5X AOV Growth with iCart's Smart Cart Features
🌐 Korean Skincare Brand🏪 Shopify Store📆 Results over 180 Days
ICART GENERATED AOV
5X
Average Order Value
UPSELL CONVERSION RATE
65.70%
Affected Conversion
Overview
About Anua
Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types.
Initially using a traditional full cart experience, Anua transitioned to iCart's side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range.
Challenges
What Was Holding Anua Back?
Before implementing iCart's side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens.
Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand's ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey
Cart Value Barriers
Low average order value (AOV) due to single-item focus
Most customers completed purchases with one primary product instead of building multi-step routines.
Cart abandonment near shipping thresholds
Customers were not clearly informed or motivated to reach free shipping or discount thresholds.
Missed savings opportunities
Customers were unaware of potential value in purchasing bundled routines or multiple complementary products.
Absence of Progress-Based Incentives
No free shipping or discount progress bar
Customers were not motivated to increase their cart value due to lack of visible incentives.
Missing tiered rewards system
There were no structured milestones (e.g., "Spend more to unlock offers"), reducing upsell opportunities.
Ineffective Cart UI/UX (Pre-Side Cart)
Full-page cart disrupted shopping flow
Customers had to leave their browsing journey, increasing friction and drop-offs.
No quick add/remove functionality
Users couldn't easily modify their cart or add suggested products without navigating away.
Solution
How iCart Transformed Anua's Cart
To overcome these challenges, Anua implemented iCart's side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey.
Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step.
To maximize their cart effectiveness, they implemented two powerful features:
Progress Bar with Multi-Reward Incentives
$5M+ RevenueImplemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like "Add $3.10 to unlock secret offer," motivating them to continue adding products.
Generated over $5M+ in revenue through incentive-driven cart progression
Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums.
Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine.
Product Recommendations
$275K+ RevenueImplemented "Frequently Bought Together" recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine.
Generated over 275K revenue through in-cart recommendations
Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines.
Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow.
Result
Results Achieved in Last 180 Days
Measurable impact across orders, AOV, and conversion rates
22,932
Total Store Orders
45,101
Total iCart Orders
5X
iCart Generated AOV
65.70%
Upsell Affected Conversion Rate
These improvements reflect a clear shift in customer behavior on Anua's store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings.
Results & Impact
And… Results is Our Main Clarification
By implementing iCart's cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint.
Shopping Experience Enhancement
The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs.
As Anua continues to optimize its cart experience, the brand is closely monitoring:
- Routine-based purchasing behavior
tracking how customers move from single items to multi-step regimens
- Engagement with in-cart recommendations
measuring interaction with suggested products
- Cart value progression
analyzing how incentives influence higher spending
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