From Basic Cart to 73% Growth: Avanchy's iCart Side Cart Success
Baby Dishware🏪 Shopify Store📆 Results over 30 Days
GROWTH
73%
Revenue Growth
ORDERS
209
Total iCart Orders
Overview
About Avanchy
Started in 2014, Avanchy has become a leader in eco-friendly baby dishes, creating sustainable products that parents love. Their focus on quality baby dishes has earned them a loyal customer base of environmentally conscious families.
Initially using a full cart, they switched to iCart’s side cart solution to help customers discover more of their product range. Their results show how a better cart experience can make a real difference to sales.
Challenges
What Was Holding Avanchy Back?
As a specialty retailer offering multiple product variants and bundles, Avanchy needed a better way to showcase their diverse range of baby dishes. Their basic cart system wasn’t just limiting sales – it was preventing customers from discovering their full product range. With various complementary items and bundle opportunities, they needed a solution that could help customers find the perfect combinations for their needs.
Product Connection Issues
Different product variants and bundles weren’t easy for customers to find
Customers buying one item weren’t seeing matching products
Special deals on sets weren’t clear during checkout
Sales Optimization Problems
No way to show customers they were close to unlocking offers
Missing opportunities to suggest complementary items
Bundle deals weren’t visible enough during shopping
Solution
How iCart Transformed Avanchy's Cart
Avanchy knew they needed more than just a basic cart upgrade – they needed a complete solution that could showcase their products effectively while making shopping easier for parents. By switching from their basic full cart to iCart’s side cart, they created a shopping experience that helped customers discover complete sets and special offers naturally.
After evaluating their cart needs, Avanchy chose iCart’s side cart to enhance their product discovery. The implementation focused on helping parents find complete sets easily while keeping the shopping experience simple and intuitive.
They used three main features
Progress Bar Widget
Added clear progress tracking in the side cart
Created special offers to encourage bigger orders
Reached 2,439 impressions
Achieved 26.28% conversion rate and 97.23% of widget revenue
Cart Discount
Added instant-apply discount codes in the side cart
Created visibility for special offers during checkout
Generated 1,633 impressions
Achieved 432 clicks with 13.5% click-through rate
Product Recommendation
Displayed relevant product suggestions in cart
Showed complementary items during checkout
Reached 1,633 impressions
Generated 432 clicks with 13.5% click-through rate
Result
30-Day Implementation Impact
Key outcomes after implementing iCart for Avanchy.
73%
Revenue Growth
3008
Total iCart Impressions
209
Total iCart Orders
384
Total Store Orders
These numbers tell a larger story about improved shopping experience. Parents can now easily find matching products, understand available offers, and build complete sets for their needs. As Avanchy continues to grow, they’re keeping track of how these improvements help more families discover their full range of baby dishes.
Results & Impact
And…Results is Our Main Clarification
The addition of iCart’s side cart features brought meaningful changes to how parents shop at Avanchy. What started as a way to show more products became a better way for families to discover complete dish sets.
Shopping Experience Enhancement
Parents can build more complete baby-care baskets with clearer guidance and fewer dead ends between product pages.
Avanchy continues tracking:
- Kit completion rate
How often shoppers add complementary essentials
- Recommendation performance
Which pairings drive attachment
- Cart value progression
Effect of progress incentives on AOV
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