BeautyRevenue 31%
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How Garb Classics Drives 696% Growth & Triples AOV with iCart's Side Cart
Fashion Brand🏪 Shopify Plus📆 Results over 30 Days
ORDERS
100
Total iCart Orders
REVENUE
$11,454.71
Total iCart Revenue
Overview
About Garb Classics
Garb Classics is a growing fashion brand with categories ranging from everyday accessories to premium hoodies. Their customers often start with a single item — and historically left without discovering the rest of the collection.
After moving to iCart’s side cart, Garb Classics turned the cart into a styling surface: progress incentives, outfit upsells, and recommendations that help shoppers build full looks instead of one-off purchases.
Challenges
What Was Holding Garb Classics Back?
Limited Product Discovery
Single-item purchase patterns
Shoppers added one hero product and checked out without exploring matching pieces across categories.
Collection visibility gaps
Related styles lived on separate PDPs, so the cart never reinforced “complete the look” opportunities.
Cart Value Barriers
Low average order value
Without clear incentives, baskets stayed near the price of a single hoodie or accessory.
Missed free-shipping milestones
Customers were not motivated to add another item to unlock shipping or discount thresholds.
Shopping Experience Gaps
Full-page cart friction
Leaving the browse flow to manage the cart interrupted styling decisions mid-session.
Weak in-cart guidance
There was no structured place to surface coordinating products at the moment of intent.
Solution
How iCart Transformed Garb Classics's Cart
Garb Classics replaced a basic cart with iCart’s side cart so shoppers could keep browsing while reviewing their bag, then layered progress rewards and product suggestions on top.
The cart became a merchandising channel — not just a checkout step — which drove higher AOV and multi-item outfits.
To maximize their cart effectiveness, they implemented key iCart features:
Progress Bar Widget
High ImpactTiered shipping & discount goals Clear “add $X more” messaging pushed shoppers toward higher cart values.
Visible reward milestones Fashion shoppers could see exactly what unlocks next as they build an outfit.
Product Upsell & Recommendations
AOV LiftOutfit-matching upsells Coordinating pieces appeared in-cart so customers could complete looks in one session.
People-also-bought style prompts Recommendations kept discovery inside the drawer instead of sending shoppers back to search.
Result
Results at a Glance
Key outcomes after implementing iCart for Garb Classics.
696%
Overall Growth
$114.55
Average Order Value
$11,454
iCart Revenue
3×
AOV Expansion
These improvements reflect a clear shift in how Garb Classics customers shop — from single SKUs to collection-driven baskets with stronger AOV and repeatable upsell behavior.
Shopping Experience Enhancement
The improved cart experience helped customers discover complementary fashion pieces and understand the value of building complete outfits before checkout.
As Garb Classics continues to optimize, they are monitoring:
- Outfit-based purchasing behavior
Tracking how shoppers move from single items to multi-piece looks
- Engagement with in-cart recommendations
Measuring interaction with suggested styles and upsells
- Cart value progression
Analyzing how progress incentives influence higher spend
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